Matteo Biserni

A critique of excessive human consumption and its environmental impact, conveyed through the lens of rice. A fictional scenario—built on extreme speculations grounded in real data—designed to immerse the user through the brand experience and prompt reflection on the issues addressed.

2098: Okome is a Japanese multinational corporation specializing in research and development, production, and distribution of rice. Founded in 2002 as a genetic modification lab, it became a market leader by anticipating trends and developing new rice varieties that take advantage of climate change. Population growth has increased demand, while global warming has reduced supply, turning rice into a luxury food.

OKOME teaser O-machine