Matteo Biserni

The project consists in the creation of the new visual identity for US Grosseto for the 2025–2026 football season. The aim was to develop a coherent and recognizable visual language through the coexistence of a typographic and photographic system, both deeply rooted in the club’s heritage and defined by its institutional color palette.

The identity is designed to balance structure and expressiveness: bold typographic compositions interact with dynamic photographic layouts, emphasizing both collective energy and territorial belonging. The system establishes a modular grid and a set of scalable typographic hierarchies, ensuring consistency across different formats and uses. Since the club’s communication takes place primarily on social media, the visual identity was conceived with digital adaptability as a priority—optimized for posts, stories, and motion graphics, while maintaining legibility and visual strength in occasional printed applications and outdoor banners. The complete identity system will be featured on the official website currently under development, scheduled for release in the coming weeks.